We are planning to continue our series of pretoyping workshops in the fall of 2013 (at Stanford U. and other locations.)
Books and Videos
The best way to understand what pretotyping is all about is to read either one of our two booklets or watch one of our video seminars.
Video: Pretotyping at Stanford
of one of Alberto's pretotyping seminars at Stanford.
Most innovations and new products fail in the market ... because they are not The Right It.
Most new products and companies do not fail due to poor execution, but because they are The Wrong 'It' – ideas that sounded good in theory, but prove to be uninteresting to the market.
Pretotyping is an approach to innovation and new product development that will dramatically increase your odds of market success by helping you test if your idea is The Right 'It'.
Why do you need pretotyping? The biggest challenge in innovation is not coming up with new ideas; it’s identifying which of those ideas will be successful in the market.
Pretotyping can help you save millions wasted in perfecting and bringing innovative, but unsuccessful, products to market.
At PretotypeLabs our mission and sole focus is to help companies and organization test their innovative ideas to make sure that they have The Right 'It' before they invest in building 'it' right.